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    Raise the Bar. Challenge Tradition. Change the Game.

    Transform Lives – Including Your Own – Open a Women's Sports Bar

    Let’s Make History Together

      Driving Forces: Powerful Community, Rich Potential, Smart Move

      The Sports Bra is on pace to challenge traditional thought and bring a different perspective to the $2 billion sports bar industry. This is a brand that upends the competition with a singular focus on women’s sports and fans of the women’s sports community. ¹

      Stats on Women’s Sports Media Coverage

      Viewership continues to exceed expectations

      The women’s sports entertainment market is on track to break the $1 billion barrier. ²

      Women’s sports coverage is expanding across broadcasts, streaming, social media and digital publications. ³

      Women’s championship events, including basketball and golf, have broken TV and live viewing records. ⁴

      WNBA events register record viewership and game attendance. ⁵

      NCAA women’s games on ESPN exceed record viewership. ⁶

      Professional Women’s Hockey League (PWHL) sells out arenas. ⁷

      72 million viewers watch women’s sports across all ESPN networks. ⁸

      1. Sports Bars in the US – Market Size (2007–2030) (IbisWorld)
      2. Women’s elite sports: Breaking the billion-dollar barrier (Deloitte)
      3. Media Coverage For Women’s Sports Has Nearly Tripled In Five Years, According To New Research (Forbes)
      4. Sports Survey: Understanding Women Fans (WSJ)
      5, 6, 7. The Rise and Rise of Women’s Sports Bars (Vogue)
      8. Finally, a Bar With Only Women’s Sports Playing (PopSugar)

      Did You Know?

      The women’s sports fan community is growing at a significantly faster pace than the fan base for sports in general.

      Invest in a Brand that Celebrates Women in Sports

      Here’s how you can bring a fresh perspective to the hospitality, entertainment and sports market in your community with your own The Sports Bra franchise.

      Stream women’s sporting events exclusively

      to fill a gigantic void in the hospitality industry

      Develop relationships with women’s sports brands, players and leagues

      to enhance credibility

      Create a culture of camaraderie, empowerment and community

      that supports girls and women in sports

      Champion women-owned and operated farms and other supplier businesses

      through vendor partnerships

      “It’s good business to invest in women. It’s just a matter of time before people latch onto that and see that when a community is moving forward toward equity, everybody wins. Not just women. Equality is good for everybody.”

      Jenny Nguyen

      Starting 5: Potential Revenue-Generating Lineup

      Multiple dayparts from lunch to last call

      Full-service bar with specialty cocktails, wine, beer

      Private events with food and bar service

      Catering, along with dine-in, take-out and delivery

      Full merchandise collection of branded wearables and accessories

      When you team up with The Sports Bra, you invest in more than a sports bar for women franchise. You become part of a brand that’s at the epicenter of a progressive movement.

      Picture The Sports Bra in Your Neighborhood

      Here’s what your local sports bar for women franchise could look like when you invest in The Sports Bra.

      2,500-square-foot space (minimum)

      Seating for 50+ guests

      Full-service bar with guest seating

      Large flatscreen TVs tuned to a full lineup of women’s sporting events

      Outdoor patio to expand dining space (optional)

      Let’s talk about how you can help change the game and your future with your own The Sports Bra franchise.