Welcome to The Sports Bra
An Advocacy-Led Bar and Grill Franchise that’s Changing the Game
Let’s Make History Together
A New Perspective on Women’s Sports, Spectators, Fandom and Franchise Ownership
Our legacy began as a place for fans from all walks of life to watch women’s sports, share the love of great food, and celebrate as a community.
The Sports Bra is so much more now. We’re an advocacy-led brand that rallies around the cause for more access to women’s sports. That means we are on a mission to build a purpose-driven community dedicated to women’s sports and fandom.
For game-changers like you, The Sports Bra is an opportunity to invest in a business concept that’s pushing boundaries to transform the sports entertainment and hospitality industry.
Our Goal
Create spaces where fans of all kinds can come together to celebrate women’s sports as a community
“The Sports Bra opened up people’s eyes to the possibilities of what fandom, spectatorship and the love of women’s sports really is about.”
Jenny Nguyen
Meet the Founder
Founder of The Sports Bra
Passionate sports fan
Basketball lover
Professional chef
First generation American
Daughter of Vietnamese immigrants
Woman of color
Member of LGBTQ+ population
Fans, Food and Fun Come Together at The Sports Bra
Our founder, Jenny Nguyen, is a true trailblazer. She recognized a void in the hospitality industry for a place where fans could gather to watch women’s sports. It didn’t sit right with Jenny, so she decided to turn her idea for a welcoming, inclusive sports bar into reality.
After a wildly successful Kickstarter campaign and generous support from family, friends and fans, Jenny launched The Sports Bra in 2022. Opening day was one for the record books with fans lined up around the block.
In its rookie year, The Sports Bra made an impressive impact – personally, professionally, and financially. The on-point brand has attracted national attention from pro athletes, sports commissioners, media moguls and everyday athletes.
Jenny and our team now are ready to expand this uniquely-positioned brand into sports-loving cities across the country. We’ve created a playbook that can help entrepreneurs like you serve great food, delicious drinks and create a space that celebrates girls and women in sports.
3 Ways The Sports Bra Pushes Boundaries
Chef-designed menu
with made-from-scratch selections that satisfy most foodie preferences, from vegans, vegetarians, gluten- and dairy-free folks, to bring-it-on fans
Signature cocktails
made from spirits sourced from women-owned distilleries
Inclusive, celebratory vibe
that welcomes traditionally marginalized people, including girls, women, BIPOC and the LGBTQIA+ community
We’re looking for qualified franchise owners who share The Sports Bra values and have a solid understanding of their local community. If you’re ready to bring a let’s-do-this attitude to this sports bar and grill franchise table, we have a seat reserved for you.
Available Territories
Protected territories in key metro areas are now available, starting in franchise non-registration states and growing from there.
Is there a WNBA or NWSL team in your town? Let’s talk!